เศรษฐกิจหมุนเวียน ALTERNATIVE VS SURVIVAL? ทางเลือก VS ทางรอด? Food packaging Industry อุตสาหกรรมบรรจุภัณฑ์อาหาร
ALTERNATIVE VS SURVIVAL?
ทางเลือก VS ทางรอด?
Food packaging Industry
Article By. Ms.Thananan Jindakitskulchai
Marketing Expert in Industrial Sector
In this edition, I would like to touch on the circular economy in food packaging industry to learn how the big player drive the circularity in their business strategy for sustainable growth. I am talking about Tetra Pak, a Swedish-Swiss multinational company, a global leader food processing and packaging solutions company. The Tetra Pak earned net sales revenue at 11.5 Billion Euro (416 Billion THB) in 2019, the 36% from Asia Pacific which highest sales contribution, followed by Europe & Central Asia at 28% and Americas at 26% respectively. The top three packaging material contributed 83% of 2019 total net sales revenue which are liquid dairy products 57.9%, juice & nectar 14.8%, still drinks 10.2%.
Tetra Pak is one of three industry groups for the Tetra Laval Group ( In 1991, Tetra Pak acquisition of Alfa Laval, one of the world’s largest suppliers of equipment and plants to the food industry, processing industries and agriculture). The other two industry groups are Sidel and DeLaval. All of three industries focused-on technologies and services for the efficient production, packaging and distribution of food.
Tetra Pak – “PROTECTS WHAT’S GOOD.” Provide a broad range of innovative products, technologies and services, helping to make food safe and available, everywhere.
From the history of Tetra Pak as the innovator in food safety technologies packaging, start from the Tetrahedron, the aseptic packaging technology-Tetra Brick, juice pasteurization and UHT treatment thru the fully renewable and recycle packaging. Tetra Pak are continually finding new ways to grasp their customers respond to market conditions and consumer demands around the world. We will learn their circular way of working to drive their sustainable business growth in order to be the largest food packaging company in the world by sales.
There are three Strategic Approach to Circularity.
- Raw Materials by sourcing the right raw materials. It will lead to low-carbon approach to circularity. Tetra Pak’s goal is to use as much plant-based renewable raw material as possible in their packaging. Tetra Pak’s implemented FSC™-labelled packages since 2007. Packages are mainly made of renewable materials i.e. wood fibers from Forest Stewardship Council™ (FSC™) certified forests and other controlled sources. FSC™ is a global non-profit organization dedicated to the promotion of responsible forest management worldwide.
- Designing Packages for enhancing recycling and reduced litter. The ideal package of the future is a beverage carton that’s both fully renewable and recyclable. Tetra Pak increased investment to restructure their packaging innovation strategy to improve and re-design in collection and recycling systems. Increasing the share of renewable materials; use recycled polymers and paper in all their packaging materials, while never compromising food safety. The key point is how design decisions can impact the recycling value chain, and to make better choices. Tetra Pak initiated a close supplier collaboration to explore utilizing recycled content in paperboard as well as collaborated with customers to utilize recycled content in secondary packaging in certain markets. For the end consumer, Tetra Pak became the first carton packaging company to launch paper straws in Europe and working in next milestone to launch biodegradable straws, non-detachable alternatives and tethered caps. Tetra Pak is seeking to industrialize new recycling sorting technology for smart packaging.
The top tear carton that are easy to recycle, sourcing renewable energy, minimizing food waste and stream lining logistics.
In the near future, packaging is no longer only about product protection and functionality – it is about connectivity and unleashing unlimited possibilities. The digital technologies will help packaging to be able to communicate to consumers. The intelligent package will become feasible based on a complete connection to the Internet of Things. This will enable packages and devices to talk to each other thus providing new levels of service and insights for customers and consumers.
The food and beverage manufacturers will be able to monitoring of the entire value chain and improving transparency and tracking each product individually, improving quality control to reduce the risk of food safety issues, connecting to consumers more effectively in new ways and reducing waste and achieving true circularity.
The Tetra Pak® Connected Package is the next step by combining their platform with the unique code printed on each package for end-to-end traceability and consumer engagement.
- Collection and Recycling
As the reusable for post-consumer food cartons is not applicable. Recycling and circularity are must-have requirements for packaging. A circular economy depends on sustainable recycling value chains, which ensure post-consumer cartons are collected, sorted and recycled in practice and at scale. To develop collection, recycling infrastructure and building effective partnerships at a local, regional and local level are the key success factors. Also working on how to improve recycling by lowering transformation costs and/or improving the value of recycled materials from their carton packages.
The Green Roof Project: Tetra Pak is working with local charity the Green Roof Project and the Thai Red Cross to turn recycled beverage into roofing sheets to provide emergency shelter for people in need.
Peungpa New Year Gift Set box from recycled beverage cartons. Peungpa shop by Friends in Need (of “PA”) Volunteers Foundation, Thai Red Cross was established to connect communities with people. It allows communities to be self-reliant, grow and enjoy sustainable livelihoods. Peungpa products packed in recycled packaging from Tetra Pak cartons
Tetra Pak helped support the recycling of 51 billion Tetra Pak® packages (27 percent of the total sold). They co-founded 4 Evergreen, a new European alliance that aims to boost the contribution of fibre-based packaging in a circular and sustainable economy. Tetra Pak is working with their partner e.g Velio to enable all components of used beverage cartons collected within the EU to be recycled by 2025. And also,Tetra Pak working with Furukawa Electric’s to develop a breakthrough new technology which can combine plastic and paper waste in a single process to make a material comparable to glass-fibre-reinforced plastic, at a much lower cost.
Tetra Pak are committed to reach net zero Green House Gas (GHG) emissions in their own operations by 2030.
In summary, we could learn from the big player as the global leading company have created and innovated the circular way in their business strategy and in their responsibility to the environment as good corporate citizen. The circularity way will help them to sustainable growth in food processing and packaging solution, gain share in plastic bottle and to survive by grasping in eco-conscious consumer’s trend.