Epson Thailand Strengthens B2B Momentum Amid Market Headwinds, Targets 5% Growth in FY2026
13 February 2026 – Epson Thailand reports that despite market volatility in 2025, which led to a slowdown in the consumer segment, its B2B portfolio delivered strong growth across multiple product categories. This performance reflects continued confidence among corporate customers investing in solutions that enhance efficiency and deliver long-term value. The company has set a growth target of no less than 5% for 2026 under its “Customer Value First” strategy, driven by an integrated approach combining solutions, services, and sustainability to meet evolving enterprise demands.
Mr. Yunyong Muneemongkoltorn, Managing Director of Epson (Thailand) Co., Ltd., stated that in 2025, the overall market faced pressure from economic conditions and weakened consumer confidence, prompting customers across segments to adopt more cautious decision-making. Consumers postponed spending and prioritized value for money amid intense price competition in entry-level products. SMEs delayed investments and extended equipment lifecycles, while large enterprises lengthened procurement processes, tightened budgets, and focused investments only on strategically critical or mission-essential projects. Although the market remained cautious, fundamental demand persisted.
For this year’s performance, Epson expects total revenue to remain close to the previous year’s level amid widespread market pressures. While B2C products are projected to decline by approximately 5% and fall short of targets, several B2B product categories achieved notable growth. Business inkjet printers grew by 40%, scanners by 25%, commercial and industrial printers continued expanding, with ColorWorks label printers up 20%, signage printers up 10%, and industrial robots growing 20%. This B2B growth underscores enterprise customers’ confidence in solutions that improve operational efficiency, deliver short-term cost-effectiveness, and strengthen long-term competitiveness.
“The key driver behind Epson’s B2B growth lies in our clear focus on the Mid-High segment, particularly business inkjet printers and scanners, alongside the expansion of comprehensive enterprise solutions,” said Mr. Yunyong. “These include EcoFleet Management for cost optimization and print network efficiency, color label printing solutions, and industrial robotics solutions. Additionally, the commercial and industrial printing market continued to grow steadily over the past year. The company introduced new products under the SureColor series, including signage and textile printers, which have received strong market response from operators awaiting the latest technology. At the same time, we have strengthened our organizational structure and enhanced B2B team expertise to address increasingly complex enterprise requirements.”
Looking ahead to 2026, businesses will continue operating amid geopolitical uncertainties both domestically and globally. Organizations are expected to further accelerate Digital Transformation initiatives and AI adoption to improve efficiency and agility. Consumer demand is becoming increasingly polarized between price-sensitive buyers and value-oriented customers. Sustainability, green technologies, and smart industry development will remain key factors influencing corporate investment decisions. Epson will therefore continue developing solutions that deliver performance, sustainability, and smart industry capabilities.
Mr. Yunyong added, “We aim to achieve no less than 5% growth in 2026 by prioritizing long-term value creation over price competition under the ‘Customer Value First’ concept. We will generate Total Value through the systematic integration of solutions, services, and sustainability across both B2C and B2B markets.”
In the B2C segment, Epson will pursue a “Defense & Premiumization” strategy, focusing on defending market share and customer base in its leadership categories while upgrading the product portfolio toward higher-value models. The company will enhance both offline and online marketing efficiency to strengthen brand presence and customer reach. Key B2C highlights for 2026 include new EcoTank printer models and the Lifestudio projector series. Lifestudio Pop emphasizes compactness and playful design, while Lifestudio Flex offers flexibility and premium visual experiences, featuring Google TV technology and audio systems by Bose.
For the B2B market, Epson will implement an “Acceleration & Expansion” strategy to drive enterprise growth across business inkjet printers, commercial and industrial printers, color label printers, high-brightness projectors, and specialized industrial solutions. The company will strengthen partnerships to expand enterprise market reach across industries through specialized channel partners, while systematically enhancing partner support programs. Epson will also pursue vertical penetration strategies tailored to specific sectors such as healthcare, education, manufacturing, and corporate enterprises to enhance competitiveness and differentiation. Furthermore, the company will promote value creation by encouraging the transition from laser printers to energy-efficient inkjet technology, helping reduce Total Cost of Ownership (TCO), energy consumption, and waste.
On the services front, Epson remains committed to high service standards under the concept of “Operational Excellency.” Enhanced Service Level Agreements (SLAs) establish precise and rapid response standards covering service visits, maintenance, and parts availability. The company has implemented a new Service CRM system enabling real-time case management, smart routing, automated notifications, and 360-degree dashboards to reduce service turnaround times and support business continuity for enterprise customers. Epson currently operates 175 service centers nationwide, all supported by on-site service teams, and will continue optimizing service coverage and resource allocation to ensure consistent national standards.
Additionally, Epson is implementing hardware and software training and certification programs to enhance technician capabilities for increasingly complex solutions. A Partner Community Hub platform will centralize access to information, service manuals, case management, and transparent claims tracking. The company is also establishing a Thailand & Regional Parts Central Hub to optimize spare parts inventory and distribution, reducing waiting times and improving service efficiency for enterprise clients.
Epson continues to strengthen brand value and long-term growth by placing sustainability and ESG at the core of its business strategy. The company views ESG not as a marketing tool but as both a cost and a business opportunity requiring shared investment between Epson and its customers. Innovations such as Heat-Free technology in EcoTank printers, the PaperLab in-office paper recycling system, commercial and industrial printers, and projectors contribute to improved efficiency, reduced energy consumption, and lower environmental impact. This approach enhances brand credibility, opens new market opportunities, and supports sustainable long-term growth.
Epson also maintains long-running sustainability initiatives. For five consecutive years, the company has recycled used ink bottles into student desk sets for donation to communities, with over 50,000 bottles repurposed to date. In its third consecutive year of Plastic Reduction campaigns, Epson launched the 2025 initiative titled “Thai Way, Less Plastic,” promoting traditional Thai lifestyle practices such as the use of natural materials to reduce plastic consumption and environmental impact. Key activities included “Leaf Plastic Behind,” a banana-leaf packaging workshop as an alternative to plastic containers, and “The Cooking Shack,” a Thai-style hut constructed from recycled plastic bottles and cartons. The installation served as a social experiment reflecting global warming impacts before being donated to Ban Khuan Chong School in Songkhla Province and Wat Dechanusorn School in Nakhon Pathom Province for use as educational tools and greenhouses supporting school lunch programs.
“In recent years, Epson has steadily increased its focus and intensity in the B2B market. Today stands as clear proof that even amid severe challenges, we have maintained overall operational stability while significantly expanding market share across several B2B categories. This success reflects the right strategic direction and the strength of our enterprise customer base. Moving forward, we will continue executing proactive strategies, exploring new S-Curves for sustainable growth, and reinforcing brand differentiation through sustainability and environmentally friendly technologies, areas where Epson holds distinct strengths in today’s market,” Mr. Yunyong concluded.
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About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. Visit global.epson.com/ for more information.
About Epson Singapore
Since 1982, Epson has developed a strong presence across major markets in Southeast Asia and South Asia. Led by the regional headquarters Epson Singapore, Epson’s business in Southeast Asia spans an extensive network of 11 countries with a comprehensive infrastructure of close to 500 service outlets, 7 Epson solution centres and 7 manufacturing facilities.
http://www.epson.com.sg
About Epson Thailand
Epson Thailand was established in Bangkok, Thailand in October 1990 with the objective of promoting the sales and marketing of Epson products in Thailand CLM Countries and Pakistan. Epson Thailand is also the sub-regional centre for Epson’s operations in Myanmar, Laos, and Cambodia. Today, Epson Thailand has 154 employees, 182 Epson service centers and the extensive network of 170 authorized partners throughout the country. Its products are widely accepted as ‘IT leading products’ with good durability and excellent functions, especially in the category of business and corporate products including high-speed printer with PrecisionCore print head and Heat-Free technology, Epson EcoTank, and Epson laser projector with its own 3LCD technology. Epson product has not only penetrated Thai market and quickly expanded its market share, but also continuously responded to the needs of consumers. As Epson is maintaining its excellence in products and services, it also works hard to come up with new environmental-friendly innovations.
http://www.epson.co.th
