Fujifilm launches “Make a Leap to the New Stage” strategy, reaffirming its mission to drive innovation, aiming to become a leader in the solution-printer business in Thailand.
FUJIFILM Business Innovation Thailand moves forward to announce its strategic direction for Q3 2024, “Make a Leap to the New Stage,” which focuses on developing digital solutions to drive Thai businesses in an era of rapid technological change, by linking four key elements: Business Innovation, Office & Document Solutions, Graphic Communication, and Customer Happy Experience, and aims to expand its customer base and maintain its leadership in the digital printer and solution market, with a target of 29% growth in business solutions and services in fiscal year 2024 and a target of 31% revenue growth in fiscal year 2026, with the flagship product, the FUJIFILM IWpro, to meet business needs.
By 2026, the company projects a 31% growth in revenue from digital products, solutions and IT services. FUJIFILM Business Innovation strategy reflects its proactive approach to the evolving business in Thailand. The company’s focus on industry solutions and strategic partnerships will lay a solid foundation for continued growth in the future.
Ready to emphasize the driving strategy of Fujifilm Business Innovation Thailand, both in expanding the business and solutions through direct sales, focusing on target industries such as manufacturing, insurance, logistics, and real estate, as well as moving forward to create after-sales service standards to cover the whole country by supporting and upgrading services with business partners in a comprehensive manner to support the expansion of new customer bases and maintain the company’s existing customer base, which is considered the heart of the operation, including the company’s mission to create innovation and market leadership in Thailand.
For the overall market, the trend of digital transformation is increasing, but the printer market in Thailand is expected to remain stable in terms of the number of units sold in the next few years. However, the volume of print jobs is expected to decrease significantly after the COVID-19 crisis due to changing work patterns. In terms of IT spending in Thailand, it is expected to grow strongly, reaching 1 trillion baht for the first time in 2023, growing by approximately 5.8%, driven by strong growth factors such as spending on software solutions for use in businesses, which increased by 15.9% or 2.42 trillion baht, and artificial intelligence (AI) grew by 43.1% and is expected to increase its usage by 19.6%, with the market value expected to reach 1.628 trillion baht in 2029. The aforementioned IT investment trends, especially in software and cloud technology, reflect the increasing demand for digital solutions by IT in Thailand. The survey also found that over 61% of users are willing to increase their IT spending to enhance their work efficiency and effectiveness.
