Building a sustainable and livable future together – Krones’ target picture

 

 

The tagline “Solutions beyond tomorrow” distills the core idea underlying Krones’ target picture into three words. But what is a “target picture” anyway? What does it consist of? And how are we translating it into hands-on reality? On the two-year anniversary of its release, we’d like to answer these questions and more.

 

Solving the problems of tomorrow: how Krones’ target picture came to be 

 

Krones CEO Christoph Klenk sees the world and all of humanity faced with three major challenges: slowing climate change, feeding the world’s population, and using packaging responsibly. Two years ago, Krones set out on a mission to develop solutions that address precisely those challenges. At the time, we were in the process of defining what Krones’ own future should look like.

 

We held a series of workshops, interviews and online surveys involving not only our Executive Board members but also nearly 500 employees worldwide. It was the insights that emerged from those activities that formed the basis for our target picture and, with it, the direction we want to take into the future.

 

 

 

Our vision

Sustainable and affordable beverages, food and essentials for everyone and everywhere.

We develop solutions beyond expectations for our customers, humanity and our planet.

 

Our mission

We lead with innovative solutions to empower our customers, meeting their goals and beyond, making them successful and sustainable.

We enforce our creative power to preserve nature and safeguard society.

 

We call it our “target picture” because it describes the image we wish to convey to the world and embody in our team. It encompasses our purpose, mission and vision and defines the culture, behaviors and the strategic focus for our products that we need in order to achieve our ambitious goals. Examples include honoring diversity, collaborating, showing appreciation and commitment as well as a ceaseless pursuit of creativity and quality.

 

Committed to sustainability

 

“Krones needs a big and ambitious vision in order to keep evolving. That is why we have adopted our new target picture. ‘Solutions beyond tomorrow’ is our contribution towards creating a future that is truly livable, sustainable and successful. It’s why we’ve set specific goals for all aspects of sustainability and established binding corporate targets for those metrics,” explains CEO Christoph Klenk about the development and content of the target picture.

 

In other words, sustainability has become the main driver of innovation at Krones. That is important because sustainability features heavily in the minds of customers and consumers alike. The challenge for Krones is to marry sustainability and efficiency in its solutions. And Krones intends to do just that, systematically, across its entire portfolio, from process technology to filling and packaging right through to plastics recycling and intralogistics. Digital solutions and comprehensive services play a crucial role in increasing performance and reducing resource consumption and carbon emissions on our clients’ production lines. We at Krones also believe they are the cornerstone for future business models and for ensuring the company’s resilience in general.