Poolphon Group Creates “KOON” Brand to Penetrate into Food and Ready-Made Snack Flour Business, Highlighting Ready-Made Daifuku Flour Products, All-purpose Flour and Baking Set.
Poolphon Group creates “KOON” brand to penetrate into food and ready-made snack flour business, highlighting ready-made Daifuku flour products, all-purpose flour and baking set by focusing on snack manufacturers, restaurants, and general customers.
Poolphon Group launched Round Heads Company Limited to move forward with a new business, “food and ready-made snack flour” by upholding its distinctively unique point on the matter of convenience, self-easy to make which is suitable for modern consumer lifestyles and ready for sales in online channels and leading stores, today.
Poolphon Group, a leader in agribusiness, Cook vegetable oil and Pine tree vermicelli manufacturer, is moving forward with its new business by launching Round Heads Company Limited, a manufacturer and distributor of “food and read-made snack flour” under “KOON” brand in 2021, by upholding its distinctively unique selling point (USP), the spectacularly unique texture of the flour and a variety of products that can fully meet customers’ needs. The company started with the launch of Daifuku flour products, Warabimochi flour, all-purpose Gluten free flour including ready-made mung bean powder for making mung beans stuffed in various desserts, such as, Khanom Pia (Bean Cakes), Khanom Look Choub (Deletable Imitation Fruits), Khanom Mokaeng (Thai Mung Bean Custards), followed by the release of Do-It-Yourself (D. I. Y.) product group, such as, Daifuku, Look Choup (Deletable Immitation Fruits), microwave brownies, etc.
Another product distinctively unique selling point is the focus on a few steps process with no hassle and can do it by yourself easily which is suitable for the lifestyle of new era consumers and meets the needs of modern families looking for family activities as well as the group of consumers who are fond of cooking their own foods. In addition, the business is focused to penetrate into small-scaled food manufacturer group or food business start-up group which, in this connection, the company has provided additional assistances on food or dessert recipe research for customers in this group, as well.
The goal in actively advancing the new business this time is also to expand and complement the business of Poolphon Group where most customers of which are in the food industry group being B2B portfolio that have not yet covered the small-scaled food manufacturer or food business start-up group by setting goal to make “KOON” brand well known among small-scaled manufacturer customers and enabling them to gain access into raw materials for producing good quality desserts as well as the general customer groups to be able to easily follow and get delicious, good quality snacks. In the future, besides in Thailand, the company also aims to expand its customer group to the Asian region.
Currently, products under “KOON” brand which consist of the ready-made Daifuku flour, soft flour or all-purpose flour, Warabimochi flour, ground roasted soybean powder (Kinako), D.I.Y. set for making Daifuku snacks stuffed with red bean paste, D.I.Y. set for making Daifuku stuffed with green tea, gluten free microwave brownies, gluten free all-purpose flour, mung bean powder and instant pudding are aimed to penetrate into the target group of SMEs, small-scaled snack manufacturers for distributions which are restaurants, cafes, catering companies including general customers interested in making their own desserts.
Respective to the distribution channels, there are various online channels, such as, Shopee and Lazada including TikTok, line my shop. In addition, the products can be purchased at bakery equipment stores, Villa Market and Gourmet Market, as well.
